Coursera Inc. is a U.S.-based massive open online course provider founded in 2012 by Stanford University computer science professors Andrew Ng and Daphne Koller. Coursera works with universities and other organizations to offer online courses, certifications, and degrees in a variety of subjects.
By the end of this unit, you will:
• Understand what an advertisement is and how they are used
• Investigate how advertisers target specific audiences
• Correctly order adjectives to describe products
• Identify and practice using intensifiers
• Compare the features of print advertisements with those of radio and television
• Recognize the ways in which the Internet has changed advertisements
• Define and accurately use content-related vocabulary in course activities and games
• Read, watch, and listen to a variety of texts and multimedia sources
• Demonstrate your understanding of these texts and key course ideas through comprehension check quizzes and video assignments.
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